Posted by : Amanda Stein Wednesday, February 5, 2014


As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), Online Marketing Institute asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess.
This enabled us to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014. (We define the talent gap as the difference between skills/specialties marketing executives value the most, and the skills their talent currently has.)

Brand side: most coveted digital marketing skills/specialities are analytics and mobile marketing

Analytics talent gap: 37%
  • 76% of those surveyed believe analytics is a very important/important skill to have, but only 39% believe their talent is stronger/much stronger than other teams.
Mobile marketing talent gap: 29%
  • 58% of those surveyed believe mobile is a very important/important skill, but only 29% believe their talent is stronger/much stronger than other teams
These are followed by content marketing (27%), social media (27%), email (27%), marketing automation (24%), SEO (19%), and digital advertising (12%).

Agency side: most coveted digital marketing skills/specialities are mobile, analytics, and marketing automation

Mobile marketing talent gap: 43%
  • 74% of agency executives surveyed believe mobile is a very important/important skill to have, but only 31% believe their talent is stronger/much stronger than competition—a gap of 43 percentage points. Ouch!
Analytics talent gap: 30%
Marketing automation talent gap: 30%
- See more at: http://www.onlinemarketinginstitute.org/blog/2013/11/digital-marketing-skills-infographic/#sthash.wyc5oPwp.dpuf

Digital Marketing Skills and Talent Gap
Courtesy of: Online Marketing Institute

Google Contributor

Follow by Email

Popular Post

A huge thank you to our readers! You've helped us reach

Copyright © Indiesilver Marketing Blog