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- The 21st Century Company: Four Tech Advancements That are Worth Implementing
Posted by : Amanda Stein Monday, December 23, 2013
Because technology is changing every day, it is important for a business to keep up with the new advancements that can help to increase sales and customer flow. By doing this, the business will continue to grow for many years to come and keep up with competition. Let's go over some of the new technology advancements that can help a business grow and how to implement them into daily business practices.
Social Media Outlets
When it comes to advertising, it is not limited to television or radio anymore. Nowadays, you are able to use social media as an outlet to advertise your business. However, make sure that you assign one of your employees to take charge of this project so that you can keep constant communication with your customers on social media. You may even post up any specials or sales that you are having. There are countless ways to promote your company via social media, and if you haven't implemented this tool into your business plan yet, you are surely missing out on customers—and thus missing out on profits.
Use Software to your Advantage
The key to implementing technology in your company is that if a computer can do something faster and better than you can—let it. You can use certain workflow automation techniques and devices to complete tasks that would normally take you longer. This type of automation can be done with software programs that are designed to make your business processes much easier. Features like these can eliminate the use of employees for these projects. Moreover, the business will be able to assign the employees to other important tasks, such as customer service. The software program can move documents throughout the structure of the business to keep the flow moving smoothly.
Mobile Devices are a Great Help
Perhaps one of the most helpful features that have been implemented in businesses is the use of a mobile device, such as PC tablets or smartphones. This can help any business to conduct transactions remotely by taking payments with a mobile phone or PC tablet credit card reader. This can be helpful for small businesses that rely on one or two cash registers. With all of the apps that are available on smartphones, you could be missing out on some great programs if you aren't implementing these devices into your everyday business processes.
SEO Alternatives for Advertising
Although many businesses have taken advantage of the many features that the Internet comes with, others are still missing key features, which include SEO alternatives. When a business uses SEO, (which stands for search engine optimization) it can still reach their audience without having to spend crazy money on advertising campaigns. Internet marketing is an effective way to get your name out there and reach your customers, so look into your options for this type of campaigning.
The more tech-savvy your business becomes, the more likely you are to succeed in today's world. No matter what industry you are in, your business will greatly benefit from the use of technology—you will be able to perform faster, better, and more likely, at a lower cost. Look into your options when it comes to implementing technology into your business, and you will reap the rewards.