Posted by : Amanda Stein Tuesday, December 17, 2013

Opening an online store can be a tricky process unless you know what you are doing. If you fail to follow some simple rules, your store will likely fail. However, by following these rules you can save yourself time, money and hassle. Here are some tips on creating a successful online store.

1. Make Your Website User Friendly

In order to make a purchase from your online store, consumers will have to be able to navigate through your website. This means the website has to have a good appearance with clear information. It needs to be updated regularly in order to reflect correct pricing as well as any changes to products or to the website. The information on the website should be easy to read without too much text or too many images on the page. Clear photos and listed prices are crucial to getting sales.

2. Secure the Site

With so much hacking going on in the cyber world, it is vital that online vendors can ensure the safety of their customers' personal information. Therefore, you must be sure your website is secure. Requiring customers to create passwords is one way of helping to ensure security on your site. Another way is through virus protection. Firewalls are necessary to keep would-be hackers from accessing sensitive information. When your customers know your website is secure, they will be much more likely to purchase from your site and become repeat customers.

3. Set up a Payment System

To run a store online, you have to have a way for your customers to pay for goods or services. Making this as easy as possible for customers will help boost your sales. There are many options when it comes to online payment services. When deciding on which payment service is right for your business, be sure to choose one that is reliable and easy to use. Make sure that the payment system you choose is completely secure.

4. Learn the Regulations

There are federal regulations associated with selling goods and services online. Before you start your online business, be certain that you completely understand what these regulations are and how they affect your business. Some of the regulated items include security measures to keep customer information safe, ensuring standards of goods and services and protecting the legality of contracts made over the internet.

5. Use Effective Marketing Strategies
Marketing is extremely important to making your online store successful. One of the best ways of getting traffic, and ultimately increased sales, is through search engine optimization. This allows search engines to recognize your site and move it up the search engine ladder. Therefore, when customers search for your products or company, your website will come up at the top of the search results list. Internet marketing is another way to bring more traffic to your site. By advertising on other websites, your website will be more visible and generate more traffic. Some search engines offer free software to help educate you on the best ways to hone your marketing skills and increase your business.

6. Get Your Goods Out

Every successful online company has a good method for getting their products to the customers. First, products must be organized so when you have an order come in it will be easy to put that order together. A streamlined operation for putting orders together is a must. Next, you need to determine which packaging is best for the product. You will want to take into account the cost and effectiveness of the packaging.

Deciding on which company you want to use to ship your product is another important aspect of running an online store. Different companies offer different options when it comes to shipping, so you will want to find out what those options are before making a decision. Additionally, some companies offer discounts depending on how many packages you ship. This means the type of business you are running will help determine which shipping method and shipping company are right for you. Some customers want the option of having expedited shipping on their orders. Be sure you have a good variety of shipping choices for your customers to choose from.


Running an online store can be a rewarding and financially beneficial experience. However, in order to achieve success, you must be sure you have a company that is well organized, consumer friendly and secure. By following the outlined steps, you will be well on your way to having a thriving business you can be proud of.

Lauren Hill writes for, a Chicago web development company.

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