Posted by : Amanda Stein Friday, November 29, 2013

If you are looking for signs, then the first sign should be the stuff that you are up to. After all, you are the one who is over optimizing. Are you changing your keywords on a weekly or monthly basis in order to stay in line with your competition? Are you the one who keeps damaging website design or content so that it looks better on search engines?

The biggest sign that you are over optimizing is the fact that you personally are constantly fiddling with your SEO. For example, did you know that checking your SEO with analysis tools too often may also get your website penalized by Google? Take a hard look at yourself before you take a look at this list.

1 - The same keywords appear more times than fat people at a buffet

People try to optimize their content, but they do it too much. They put in too many keywords and key phrases to the point where not only does it look obvious, but it also makes reading the page a lot harder too. Keywords may be inserted into the text and look as if they have been, plus the same keywords appear at every opportunity all around the page too.

2 - You change your keywords more often than a trophy wife changes husbands

People who keep changing their keywords in order to keep up with the latest trends are the ones who are over optimizing their website. It is okay to change them now and again, but if Google is having to keep updating its index on pages that have fluctuating keywords, then how are they going to accurately index the page.

3 - Your page has more hyperlinks than a stray cat has fleas

Hyperlinks going out may affect a web page’s SEO, which is especially true if the links have anchor text that is clearly over optimized. Tricks such as links with anchor text like “homes for sale in Boston”, “homes for sale in New York”, “Homes for sale in Springfield.” This sort of thing is obvious over-optimization.

4 - Your content has more fluff than a rabbit and porcupine love affair

People know that Google likes content. They know that it likes the written word and that it likes fresh content too. That is why some people will fill their pages with text. It is not a bad thing, but if they do it too much then it becomes obvious they are doing it for the sake of the search engine and so there pages are deemed to be over optimized. Content should only be added if it is useful.

5 - Key phrases get in the way of structure like cousin Earl gets in the way of wedding photos

Some of the things that people type into the Google search engine are very difficult to add to a sentence. However, some web masters do not care and will throw these key-phrases in there anyway. That is when you get sentences such as “Then he found the best USA typographer service ever”. They are trying to fit awkward phrases into the content of the web page.

6 - Too many words like an overly talkative Mime artist

Excessive content for the sake of having content. It happens when people try to avoid being penalized for flimsy content. They often run the risk of adding lots of fluffy or extra content when it is not needed. It is possible to be quite concise when answering a question via a website. It may also be difficult to add further content on other subjects, so people will fluff up the content they wrote.

They will add needless phrases and empty content such as an unneeded opinion. Tip number four said that the content should be useful, but it should also be concise too. In other words, it should be efficient in its usefulness. People should not have to read six paragraphs in order to find out something you could have put into two lines.

7 - An unsanitary mix like week-old bar nuts

This means adding in all the social media, the video files, images, pod casts, etc, just so that you can feel the SEO and traffic benefits on as many pages as possible. You can add Meta data to web page elements which will not only improve the SEO of a web page but will also draw in direct traffic. Some people will fill their web pages with this sort of stuff in an attempt to experience the SEO benefits.

Kate Funk is a freelance writer at She is mainly focusing on technology, gadgets and all the latest SEO trends which are interesting for networking enthusiasts.

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