Posted by : Amanda Stein Wednesday, October 16, 2013



Just when you thought Facebook couldn’t drive innovation, the company devises a different sort of revolution: revamping the ad platform.

The ad format has been changed to better streamline it and make your product more visible. It’s more than just placing your product’s ad in a Facebook user’s News Feed. For example, you can now use at least 1,200 pixels, as well as the same aspect ratio across platforms, so that your ads work for desktop and mobile.

Additionally, according to the Facebook website, consistent elements should include “standardization of text truncation rules, clear recommendations for the best image sizes and character counts, and more precise details about when and how much additional content is pulled into an ad.”


Less Invasive Advertising

It’s true, Facebook users aren’t necessarily looking for your product, but the company has found new creative ways to better integrate that experience. In fact, if done properly, your ad can meld it with the content and provide the least amount of intrusion.

As people are more likely turn off what they perceive to be advertising, Facebook ads are changing the way products are marketed, and by extension, how those products are received.


Image Size Equality

With Facebook ads, your page post links ads will see the difference. Now more customizable, you can really focus on getting the right images to match your message. The idea is that marketing companies can find a more meaningful way to get their products noticed.

With a broad appeal and the right links, marketers can target a wide range of Facebook users. Facebook calls it a “call to action,” and provides examples regarding successful ads engagement as well as mobile ads. This means you’ll no longer need a variety of image sizes, and that’s good news for many. It’ll give you more space to work with and greater opportunity to reach the masses.


Platform Consistency

There’s also a push for more consistency across platforms. The Facebook Studio website had this to say about the recent changes: “We think this will ultimately help advertisers optimize their campaigns across desktop and mobile. A consistent look and feel to our ads will also be a better overall experience for people on Facebook.”

The company’s new guidelines impact Page post link ads, Page like ads, offer ads and event ads. The tools are simple to use. Your specs are as follows:


Page post link ads

  • Text: 90 characters
  • Link Title: 25 characters
  • Image ratio: 1.91:1
  • Image size: 1200x627px

Page like ads

  • Text: 90 characters
  • Offer Title: 25 characters
  • Image ratio: 1.91:1
  • Image size: 1200x627px

Event ads

  • Text: 90 characters
  • Event title: 25 characters
  • Image ratio: 8:3
  • Image size: 1200x450px

Bonus: New Mobile App Ads

And, to keep things interesting, Facebook also has a new mobile app platform. It allows you to not only be seen, but for users to interact with you.

The concept started as a way to drive installs, but has since morphed into a greater platform for marketers. They point to a study by Localytics, a Mobile Measurement Partner, found that 66 percent of app users open the app between one and 10 times.

Your product has at least seven ways to work in the mobile world: "Open Link" or "Use App" as well as more vertical specific actions such as “Shop Now”, "Watch Video," “Listen Now,” “Book Now” or "Play Game.”

The company continues to find creative ways to stay relevant in a time of high competition (and other social media sites). Keep in mind that this is still in the early stages, and results for your product might vary.

The challenge is to keep your potential customers engaged, and curious enough to discover your product’s offerings. These ads strive for a full immersion in the social media ecosystem, and Facebook is leading the charge.



Author Bio: Michelle is a blogger and freelancer. She’s written about almost every topic under the sun, from how to create the perfect home office to choosing the right trimble total stations for your construction project. In her spare time she enjoys hiking with her dogs. Follow her on Google+.

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