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- Modern Marketing Strategies: Five Unique Marketing Mediums
Posted by : Amanda Stein Friday, October 25, 2013
For businesses, traditional marketing mediums are still very effective; however, with the popularity of the Internet along with various mobile devices such as smartphones and tablets, businesses should seriously consider integrating the use of modern marketing mediums into their efforts.
Marketing modalities have changed significantly over the past few decades. With the recent innovations in technology, there are several new marketing channels that have been developed through the integration of new technology into everyday life such as e-mail, videos, and search engines, as well as Internet and mobile ads. Print media has also adapted to the digital world in which we live.
For businesses, e-mail can be a very effective marketing medium. The advantages that e-mail provides is the ability to customize the message to a specific target market, direct access to the target market, the ability to track marketing results, and the ability to adjust the marketing message easily. Unsolicited email campaigns are far less effective than subscriber or newsletter style efforts. Be careful with this medium, but know that it can be used very wisely.
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Millions of people use the Internet on a daily basis, and among the most popular attractions on the Internet are online videos. In general, online videos are popular because they combine all aspects of traditional marketing while providing the feel of modern technology. In addition, online videos can be structured to run to a specific target audience.
For millions of people, search engines have become the modern yellow pages. When looking for any information, many people initially go to a search engine to search for the information. This is a great marketing medium for marketers because the people using search engines are a targeted group who are typically in the buying mode. Even those who provide offline products and services can benefit from optimizing their website for search engine results, and the benefits are obvious for those who do sell products or services online.
Mobile & Internet Display Ads
The Internet provides the opportunity for people to see display ads on a continuous basis, and the ads can take many forms. Moreover, the display ads are shown in real-time. The viewer can click on an ad and be instantly directed to a specific location predefined by the marketer. These ads can be displayed on all the devices we carry around each day with Internet capability, too.
Internet-Minded Print Media
Recent technology innovations have provided several new marketing mediums for businesses. However, traditional marketing mediums such as postcards continue to be very effective marketing tools to generate business. Moreover, there are a variety of marketing sources for businesses to use that can still keep focus on Internet marketing. A service such as 123Postcards dental marketing products can offer a dental practice print media materials that send potential patients to a Facebook page or website. QR codes also have made print media relevant in the digital age.
Whatever methods you use, it's clear that there are many options at your disposal. A well-tailored, diversified approach is often what leads to the most success.