- Back to Home »
- 10 Commandments Of Guest Blogging
Regardless of what they say about SEO, we all know that building links through guest blogging is still one of the best methods of furthering your internet marketing campaign.
I say one of THE BEST simply because you aren’t just getting your daily dose of link juice, you’re also able to help the other webmaster and his/her community by providing them quality content. That makes the relationship all the more meaningful.
That said, allow me to share the 10 commandments of guest blogging so I can help you connect with other webmasters even more and build more meaningful relationships.
1 - Respect the webmaster and his/her community by making sure that your post is well written.
You need to know that these webmasters work hard to make their website look awesome. The fact that you want to link to them is proof enough that their hard work has paid off.
And because of that, you should NEVER give them half-baked content! It’s a spit in their face and is downright disrespectful.
You need to make sure that your content is going to add to their site’s beauty or function.
2 - Don’t just tell them where you write, show them some links!
Be sure to include links of your sample guest posts instead of just telling them the other webmaster where. This makes it more convenient for them thus increasing your chances of being considered for the guest post.
3 - Emphasize on the benefits and not the features
Don’t emphasize on how good you are or what you do. Talk about how they can benefit from allowing you to guest post. Because in the end, it’s never about you but its all about them!
As an example, stop emphasizing the fact that you’re a top notch writer. They don’t really care about that. You need to emphasize on the fact though that they and their community will benefit from the article that you wrote because it is well written and carefully crafted.
As you can see, the focus is on them and what benefit they’ll receive and not who you are and how good you are at writing.
4 - Make your outreach email personal
I hate it, you hate it, and you can be darn sure that they hate it as well!
What am I talking about? I’m talking about the line “Hello Admin” phrase! It reeks with the word spam and is very annoying.
You need to use their names or even a simple “Hi” or “Hello” would do. Just please don’t ever use “Hello admin”!
5 - Talk about what their community needs
As mentioned above, it's all about them and their community so you’ll dramatically increase your chances of being considered if you remind them of their problem (or their community’s) and offer to solve it using your guest post.
6 - Be straight REASONABLY forward
I actually wanted to leave out the word “REASONABLY” but you might get the wrong idea so I added it.
The point here is do not butter up or add a 3 – 6 paragraph outreach email for guest posts. Make it concise, meaningful, and make sure it adds value. Simply put, make it reasonably straight forward.
7 - Don’t ever spam the webmasters!
Just like what I mentioned above, these webmasters work very hard to improve their site so don’t even think about spamming them!
If you are sending them outreach emails, make sure that it is custom made for that specific site. Trust me on this… The “one size fits all” logic does not fit well in this industry.
8 - Don’t add links that are PURELY PROMOTIONAL!
I’d hate to say this but I’m still receiving guest posts with these kinds of links to it.
Please don’t do this when guest posting. The other webmaster’s site isn’t a commercial or a bulletin board. Once again, this all boils down to respect. If you DO respect them, you’ll add links that will provide value to the users and not just some affiliate or promotional links.
9 - Add multimedia elements to add to your posts readability
Multimedia elements like videos, infographics, images, photo, etc. makes an already awesome website UBER AWESOME!
So help those webmasters improve their site by adding quality multimedia elements to your guest post.
10 - Give nothing but your best!
Since you’re reaching out to them, you need to make sure that you’re giving them 100% of your effort! This is a good sign of respect, good breeding, and most of all promotes a sense of camaraderie between you and the other webmaster.
Do this and chances are, your guest post will be approved.
Considering how guest blogging can spell the difference between your business’s success or failure online, you should never take the tips above for granted.
While you may think that some of them are common sense (and I completely agree with you on that), the question you should be asking yourself is whether or not you’re doing it. The thing is, sometimes even the best of us needs to be reminded of what common sense is.
Do you have anything to share?
Whatever suggestions, comments, or ideas that you’d like to share, please leave it in the comments section below. I’d love to hear your thoughts about guest blogging.
I hope to hear from you soon. Cheers!
About the author: Adam Prattler is an avid blogger on the internet marketing niche. He aims to make the internet a better place by teaching marketers how to guest blog the ethical way on post me guest blogging service.