Posted by : Amanda Stein Friday, July 5, 2013

The Windows Phone offers an impressive array of business tools, but this versatile smartphone still hasn’t achieved the sales success of its rivals. That could be set to change with the growing prominence of the Windows Phone 8.

Microsoft jumped on the smartphone bandwagon with the launch of the first Windows Phone in late 2010, which boasted a number of unique features not found on its competitors such as the iPhone and Android, but was criticised for its inferior graphic capabilities and other shortcomings that prevented it causing a major splash in the well-established market. With the Windows Phone 8 however, Microsoft has revamped its smartphone contender significantly and is continuing to win over consumers - particularly in the business market, where the Windows Phone is increasingly attracting Android users.

Unique Features

The user’s first experience of the Windows Phone 8 is its uncluttered, intuitive layout that leaves behind the awkward icons and extraneous data of its predecessor and other smartphone interfaces to focus on the essentials. Contextual actions can be accessed at the bottom of the menu screen, and even indicators of the time, battery life and Wi-Fi signals are hidden from view unless requested.

The improvements for the new model go beyond the user interface and integrated hubs, with the biggest changes being to the technology behind the phone itself. The Windows Phone 8 runs Windows NT Kernel OS, the same as standard Windows 8 for desktops, meaning the phone can now support up to 64 CPU cores and display resolution of up to 1024x768 pixels on screens as small as 4.0”.

Benefits for Business

Many of the Windows Phone 8’s features are a perfect match for businesses, even when they weren’t exclusively designed with commercial customers in mind. The new Rooms feature allows users to share a variety of media with as many contacts as they choose, including photos and videos, notes and chat messaging applications, which can encourage collaborative projects and doesn’t even require all participants to be using a Windows Phone.

The Windows Phone 8 is simple to set up and integrate with other Windows systems in a workplace, making it a practical choice for company-owned devices and offering full access to Microsoft Office applications unlike non-Microsoft products such as Android. The hardware’s higher image resolution and faster video processing also mean that group video and conference calls are even easier, without requiring participants to sign up to use a specific service due to the greater compatibility with established social networking platforms. Updates are delivered automatically or according to custom user preferences through Windows Update.

Migrating to Windows Phone

If you have decided to make the switch to Windows Phone 8 in your office or small business, you should find the process very straightforward. Windows Phone allows migrating users to take most of their belongings with them, including files, contacts and calendars saved to their old phone, and they can start making use of bundled applications immediately.

If you’re using a Nokia phone, contacts can be copied over Bluetooth connections from iPhone or Android devices, and it’s a simple task to upgrade from the Windows Phone 7. The Windows Phone App sets up automated synchronisation to move all types of files between the phone and other devices.


The second generation Windows Phone was launched in October 2012 and is currently available on four platforms - the HTC Windows 8X, Huawei Ascend W1, Nokia Lumia 920 and Samsung ATIV S. The Samsung model is particularly notable for its larger screen, a 4.8” Super AMOLED display compared to the 4.5” HD display of the Nokia and 4.0” screens of the other devices. Both the Samsung and Nokia model boast impressive 1.5GHz dual-core processors and up to 32GB of internal storage.

Have you considered what the Windows Phone 8 can offer to your business? The best protection on the market.

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