Posted by : Amanda Stein Wednesday, July 17, 2013

If you've been a part of the internet scene for even a short period of time, you've probably heard a thing or two about social media. Sites such as Facebook, Twitter and Pinterest (to name a few) have taken the world by storm. In order to get attention these days and keep people interested in your product or services, it's just about become a requirement to have those accounts set up and active. The world is all about liking statuses and sharing content with their friends and followers that they think others will find interesting. With so much free promotion out there, if you haven't hopped on board, it's time for you to consider doing just that.

Minimal Work Gets Minimal Results

These days you can't skimp through content like you used to be able to. It's a lot trickier to do minimal work and get big results. If you want people to not only know your website exists but also continue to come back for more, you have to be on the ball. There is a large amount of information on the web and more being added every single day. The competition out there is tough and everyone's fighting for the top spot. This is why it's more important than ever that you stay on your toes. This means creating a website that is easy to use, quick to locate information and has exactly what your target audience is looking for. You can't simply post the same type of content with a minor twist to get a good ranking and create repeat traffic. If you haven't selected a niche that you feel comfortable constantly researching and posting new content about, then it may be time to reconsider your work thus far. If you aren't comfortable with where you're headed, it will shine through everything you do.

Faking it Won't Help You Make It – Either Will Being Pushy

In the past people would go well out of their way to get followers. It was believed, the more followers you had on sites such as Twitter, the more popular your website would become. This is not the case. You need to back up your success with true success and expertise. Offer something people need or want first and foremost. When search engines create new algorithms, expect 'fake' follows (ones you create yourself) or 'forced' follows (those you've paid for) to hinder your site more than they will help it and 'natural' follows to greatly benefit your ranking.

While we're on the topic of faking it, we must mention those annoying posts that take up your entire Facebook Newsfeed. If you are posting constantly, expect to get 'unliked'. People don't like spam and if you come across as you're trying too hard, you're just going to turn away potential customers, even if what you have to offer is beneficial to them. While letting people know when your site has been updated is great, do more than just focus on you. Put the additional effort in and post inspirational stories or talk about other websites you have found to be helpful. Show your fans that you aren't all about yourself but that you care about their needs as well. They'll respect you for it and you'll probably get more visitors because of it.

Featured images:
  •  License: Creative Commons image source 
  •  License: Creative Commons image source 
  •  License: Creative Commons image source 

This post has been contributed by Keith Terrell. His company Orp Media specializes in link removal and SEO services. He volunteers at the local community centre since he believes that it’s his responsibility to contribute and give back to the society.

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