Posted by : Amanda Stein Tuesday, July 9, 2013
For many people that use SEO as a marketing strategy, the first Google Panda came with a lot of negative effects. Most people ended up loosing on a couple of things they had invested in. However, Panda did not come to destroy businesses but rather to help people find relevant information without having to waste too much time on the Internet.
Panda seeks to streamline certain issues in order to make searches much more accurate and fast. This means when an individual is looking for answers to questions related to a given industry, he or she should be able to find relevant results within the industry quickly. Having this in mind, the following are a couple of things you can do in order to survive the next Panda update.
A close look at details of the past panda updates will quickly reveal that quality of content plays a very important role in search engine optimization. This therefore means you should carefully go through all your web content just so you can verify if they conform to the highest standards of quality. Make sure your content contains very little or no errors. Remember the better the quality of your content, the higher your chances of getting better ranking with regards to search results.
If you are using ads on your website, you should be very careful about the ratio you keep. Those people without ads on their websites were safe in previous Google panda updates and will remain safe even with the release of the new update. However, those who had too many ads on their websites were affected negatively. It is therefore a great idea for you to have another look at your ad ratio and ensure your site is not stuffed with them.
From time to time, you may be tempted to use shortcuts in order to attain higher search ranking by Google. It is important for you to realize that the next panda update may be able to pick up such shortcuts and this will render your hard work useless. Whenever you are using SEO, make sure to do so within the regulations laid down. Shortcuts normally compromise the quality of rankings and that is why Google is likely to slap a bad penalty on you if you are found guilty.
Regardless of the competition you are facing, you should always remain relevant in whatever you do. Do not be tempted to create content simply to attract traffic when in actual sense the content is not related to your field or what your website is about. If for example you are in the Insurance industry, always make your content relevant to this industry. Additionally, you should avoid writing content just to place keywords in it. Make helpful content that actually makes sense rather than content stuffed with keyword but no helpful information.
With these points in mind, you should be able to easily sail through the next Google Panda update.
Author Bio: GoLime.co is Dallas IT consulting firm with great experience in lots of topics and has many clients in all niches from medicine to e-commerce. It has a wide range of experience in cloud computing, email migrations and data back-up.