Posted by : Amanda Stein Monday, July 8, 2013

If you are wondering how you can use the vast opportunities that the internet offers you to improve your business, there is a service provided by Google that can help you a great deal and you do not even have to spend much time on it. Check Google+ Local pages out and make the decision to let your customers find you in a time of a mouse click.

Spread the word

With this new service, now your business profile can go way beyond your basic information. In addition to pieces of information like your address, business hours, phone number, your website link and others, your profile page allows you to post photos and videos of your business, and it also allows customers to leave reviews and write comments on your page that can be as interactive as you make it. Essentially, you have all the necessary information in one hub, so invest a little time in putting in your data for your present and potential customers to access.

Engage the user

Precisely due to the fact that your business profile page can feature additional information, there are multiple ways to engage your client now. You can update your page regularly and post various business- and industry-related articles, photos of your company events, promotional videos and simply everything you think your client would be interested in. You can build a great online reputation for your business quicker and more easily, and you can achieve all that while also educating your customer. Do not forget to use some business-related keywords in your business description and use other SEO practices to see your Web presence increase dramatically without even spending too much time on it.

Testimonial time

In addition to constantly updating your profile, it is extremely important to ask satisfied clients to leave reviews on your page. Various studies show that customers tend to generally find online product and service reviews trustworthy therefore the importance of such reviews should not be underestimated. You can kindly ask your clients to leave such reviews by including an additional sentence in your emails thanking your customers for having chosen you and you can, once again, post kind reminders for your clients to review your services on your profile page. As more and more businesses get accessed first online and only then – if ever – in actual physical surroundings, you should without a doubt prioritize receiving reviews as a powerful marketing tool.

Let your customer find you

With regular updates, engaging articles, interesting videos and useful photos, you can use Google+ Local pages for the benefit of your business more easily than ever. The more interactive your page becomes, the more Web presence you create for your business, the less challenging it becomes to make your business look as reliable as it is. In this age of technology, it would be simply irrational not to utilize every opportunity to make your company more visible, thus Google+ Local page business profile might indeed be exactly what you are looking for.

This is a guest post by freelance writer and online marketing specialist Kate Simmons for If you want to promote your small business online, Yodle’s FAQ can give you a lot of information on getting started with Yodle online marketing and some awesome ideas for your campaign.

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