Posted by : Amanda Stein Sunday, July 28, 2013

There are many ways to promote your company, but viral marketing is one of the most cost-effective ways to do so. The whole concept of viral marketing is to create marketing that gets passed around by other users. There are numerous ways to use viral marketing but here are three proven strategies to try.

1. Create and Distribute Viral Videos

Videos can go viral incredibly fast. The key to crafting viral videos is to create one that is entertaining, interesting and funny. While you may think that viral marketing videos may not suit the average business, even specialty or boutique businesses can take advantage of them.

One great example of a company that had success with viral videos is Dollar Shave Club. They produced a one-and-a-half-minute video that was both entertaining and funny; it received more than 10 million views on YouTube. This demonstrates that you can promote your business through a viral video that offers entertainment value. In this case, the video was credited with successfully launching their business.

2. Start a Contest

Contests can be one of the best ways to get new leads and customers. When setting up a contest, you want to make sure that the prizes are wanted and needed by your target audience but that they also promote your brand. For instance, custom tote bags are popular premiums or giveaways that are both useful to your target audience and your company, since the bags bear your logo, making them walking billboards for your brand. Discounts on your services and products are also great contest prices. The key to making a contest viral is to reward the contestants for referring others to the brand.

You can create a tiered prize system along with the main prize so contestants receive higher-value rewards as they refer more people to your brand. Just make sure that your contest remains focused on your target audience so that you attract qualified leads by promoting your contest via the right channels and websites.

3. Create a Valuable Piece of Content and Promote Via Social Media

Content marketing is one of the best ways to get traffic, leads and even links for an SEO campaign. By creating an interesting and valuable piece of content and promoting it through social media, you can ensure that the content goes viral. Keep in mind that you need to create content that’s unique and different from everything else out there.

A good example of content that works is an infographic, which tends to go viral fairly often. Infographics are interesting, eye-catching, entertaining and valuable to readers. They are also easy to consume and easy to understand, making them more share-worthy. Spreading them through social media is the perfect way to start the process as there are many share functions on these sites. However, you shouldn’t limit yourself to only using social media.

Author Bio: Brionna Kennedy is native to the Pacific Northwest, growing up in Washington, then moving down to Oregon for college. She enjoys writing on fashion and business, but any subject will do, she loves to learn about new topics. When she isn't writing, she lives for the outdoors. Oregon has been the perfect setting to indulge her love of kayaking, rock climbing, and hiking.

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