Posted by : Amanda Stein Tuesday, June 11, 2013




The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

With Facebook a clear leader in terms of user base, dwarfing Pinterest (to be fair Pinterest has not been around as long), and doubling the user base of Twitter, you might assume that the largest social network is the best option for your content. However looking a little deeper, Facebook does have a slightly older user base than Twitter and Pinterest which may be of relevance to you if your target audience is between 35 and 54 years of age, however Twitter and Pinterest may be a better fit if your audience is between 18 and 35 of age.

Of course gender is always a key consideration when weighing up social media statistics, and Pinterest is certainly a good option if you’re target audience is women. Boasting the highest female user base, especially if you’re looking to sell online, Pinterest has a strong higher education and high earnings base which is sure to prove valuable in an e-commerce scenario. On the other hand if you’re marketing to men, you may want to look at Twitter or Facebook as the social network of choice in 2013. Both Facebook and Twitter boast similar user base statistics and present an excellent opportunity if your target audience is middle class male workers with University qualifications, so check your selling point.




 - See more at: http://www.envisionmedia360.com/infographics/facebook-vs-twitter-vs-pinterest-2013-statistics-infographic-719#sthash.rRMe7orL.dpuf

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