Posted by : Amanda Stein Friday, June 21, 2013




Small business owners are learning how to create blogger outreach programs to promote their brand. This program can give small business owners the exposure they need to increase sales and revenue. Profitable companies can reinvest and make their products and services better. Here are our recommendations for promoting your small business with the blogger outreach program.


1. Use Social Media to Promote Your Small Business


Your business profile page should be hooked up to LinkedIn, Twitter, and Facebook. This will generate more traffic to your website where customers will be compelled to buy products and services. Customers can be advocates in recruiting other people to purchase products and services. When they discuss the products and services, more people are compelled to buy as long as they are not inundated and overwhelmed by information received.


2. Be Known as an Expert in Your Field

Bloggers should become experts in their fields. People are more likely to trust products and services from people who have authority in the field and know about the product advertised and its competitors. This is why blogs from people with authority are so useful. People will navigate to pages day-after-day if they feel they are obtaining useful information about products or services. This will increase sales when trust is built. Blogs are highly successful when they are linked to other websites with high traffic.


3. Distribute Samples Through Social Media

When companies offer free samples through social media sites, the best way to build awareness is through blogs. When people go online and read blogs, they will learn about the free samples, sign up, and try the products. When the products are tested and tried, consumers can tell their friends and family about them. This method is effective, and many companies have sold more products by using it.


4. Obtain Referrals From Blogs

Blogs can be used to disseminate information and also to obtain referrals for sales. In a blog, authors can link to businesses that offer the products and services mentioned. This is an excellent way to get referrals. When people share articles on blogs, they are essentially promoting the products and services in the blog. When discussions are generated through comments, this is an excellent time to recommend products and services. Referrals will eventually build loyal clientele.


5. Use Guest Posting

Guest posting is another way to gain visibility and visitors who are different from the typical visitors on the website. Guest bloggers have a different following than regular bloggers that may open up new business streams. Many companies have used this method to increase traffic and sales conversions. Guest posting is beneficial and recommended.

Guest blogging helps companies build strong and high quality relationships. These relationships can build loyalty, and this helps companies save money. Studies have shown that companies spend less on average building and retaining relationships with loyal customers than by building relationships with new customers. Guest blogging can help companies build loyal customer relationships, and link building is a part of generating quality traffic for this purpose.


6. Disseminate Information About Contests

Promotional contests are ideal for gaining more exposure for a company’s products or services. When you blog about the contests or services, the company gains more exposure and potentially more sales conversions. This helps companies become more profitable. Blogs can be useful for companies who need more visibility for their promotions.


Promote Your Small Business by Using Blogger Outreach

Devising a blogger outreach program is recommended for companies with an online presence. Blogs establish authority and help companies gain more customers who are prepared to purchase products and services. Every company with an online presence should establish an independent blog that addresses topics related to their products or services to keep the public informed. When the public trusts your judgment, they will purchase products or services from you. Devise your blogger outreach program and increase your sales and trust within the community.


You can find out more about Matter Solutions on Facebook and LinkedIn.They're happy to connect with people trying to devise their own blogger outreach program.

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