Posted by : Amanda Stein Saturday, May 18, 2013
In case you haven’t heard of it, Cyfe is a new Social media and marketing tool that helps you manage your online campaigns and see a snapshot of all of your most important stats right from one location. I think it’s pretty good, but then I might be biased since I’m from Cyfe.
So why should you use it? Well it’s a pretty flexible system and there are lots of widgets that you can use to completely customise it – whether you are a social media addict, SEO pro or you love your paid marketing.
To show you how it could help, let’s look at a few usage cases shall we? This will give you an overview of what can be done, and hopefully you will find some functionality that can help you!
If social media is your main concern there are a whole lot of widgets available to suit, covering most of the major Social platforms, but here are a few highlights:
The main Twitter widget shows you how many followers you have, how many you are following, how much Tweeting you have done and favourites/lists. All of this is also shown historically in a graph so that you can see at a glance how your accounts are performing.
There is also a Twitter search widget which can track results for various searches. This means that you can track mentions and hashtags to monitor what people are saying about you and your brand.
No campaign would be complete without a Facebook page, so this widget is ideal for tracking how many likes you have, who’s talking about you, who’s clicking and how many active users you have. Again, all backed up with historical data graph.
Being on top of your user interaction is vital if you want to build a community around your blog, so using the Wordpress widget is a great way see the latest comments on your blog, post counts and just a general check on how your blog is doing.
For SEO purposes you also have a selection of helpful widgets to help monitor your campaigns and track your progress. Again, here are some popular options:
This nifty widget shows you number of visits, visitors and page views by default, but it can also be set to show whatever data matters most to you, whether it be bounce rates, top content, goals or ecommerce stats etc...
It also offers a helpful graph so that you can spot traffic spikes and see the overall trend, whether your traffic is increasing or decreasing.
The Webmaster Tools widget links to your Google WMT account and shows you how many URLs have been found in your sitemap, what keywords are most important (internal and external) and most importantly, warns you of any crawl errors or messages, so you will know about any problems as soon as they happen.
Have as many as you like to show you how you are ranking for your keywords. Any SEO knows that value of this, but it’s nice to have your rankings all displayed in the same place as your other key metrics.
Another nice tool is the SEOMoz widget which shows you your progress in terms of SEOMoz’s metrics. You can use it to track your inbound links, which is a handy way to see when you get new links that you may not have known about. It also shows you your Domain and Page Authority.
Paid advertisers are perhaps the most dependant of all on metrics, because knowing your key performance indicators can make the difference between a profitable campaign and a loss.
Of course, for paid advertisers you will probably want to utilize the Analytics widget to track your traffic and conversions, but there’s a another helpful widget that might help too.
The Adwords widget shows you at a glance how many clicks you’re getting, your click through rate and what it has cost you. It also displays your conversion rate at a glance, which means that if you know your figures, you can monitor whether your campaigns are profitable.
By having a widget for each of your campaigns you can monitor profitability and instantly spot campaigns which are not profitable – these are the ones to invest your attention into!
So what about business users? Ok, so all of the above may be business users, but for entrepreneurs or business managers there are a few other helpful tools, so let’s look at how you might use them.
This one is pretty obvious really. You can set up your Gmail account so that you can view your inbox from your dashboard. There are also widgets for your email marketing (Constant Contact, Aweber and others).
Again, this makes it easy to see your emails in the same place as loads of other important stuff. If you set your dashboard as your home page this can be a time saver for anyone with an email addiction.
Google Alerts of course! Set up your Google alerts for any mentions of your business or your brand and then set up this widget. The result is a widget which notifies you of any talk about your business (positive or negative).
You can then respond accordingly, to either protect your brand or get even more positive press for it.
If you get paid via Paypal, this widget let’s you monitor your account at all times, so you can see your Paypal balance and so that you always know when you’ve been paid and what the latest activity is.
There are loads of other widgets to play with, these are just a few options, but one of my favourites is the custom charts widget because you can do virtually anything with it. Here’s an example:
If you outsource any manual work, you can get your outsourcers to report their progress via a Google spread sheet. You can then set up a widget to use that information in a custom graph. This is a great way to track the progress of your outsourcers and see any problems ahead of time!
About Bio: Thanks for reading my post, my name is Clive and I work for Cyfe. Hopefully you have a few ideas of your own, so to learn more about what we do, check us out here!