Posted by : Amanda Stein Tuesday, April 30, 2013
There are upsides and downsides to every situation in life. While you may want a new home and be excited to have your own space, there are the additional expenses that come along with doing so. A new job may be more up your alley but then there's the longer commute in the AM traffic that means less money in your pocket and more time away from your family.
If you are like so many people around the globe looking into building your own website, it's important that you take some time to consider not only the good, but the not-so-pleasant aspects of having your own website. While the benefits are great, it takes sacrifice and struggle along the way.
Get in Better Touch with Your Target Audience
While having your own site is a fantastic way to get and keep in touch with potential clients because your company is more accessible around the globe, this also makes your job a bit tougher. You'll need to make sure you can accommodate for the needs of your customers as your audience grows. Having a general idea where you want your company to go is important. Are you looking to expand towards being able to ship your products to other countries in the future? If so, are you able to take on the job solo are would hiring a team be the better solution? Of course, before your website is open, it's difficult to think this far ahead so don't overstress the issue, just know that your market greatly increases and so does the potential of what you have to offer when the entire web is exposed to you. Are you ready for whatever comes your way?
Having a website means much easier access to your customer base as a whole. Maybe you recently updated your prices, added new helpful content or are planning on testing out the effectiveness of video testimonials on your site. Instead of needing to pay for advertising locally to let the world know, you can quickly update your Facebook status and website to inform your customers of what's new and what's to come. Having everyone in the know is important because in order for people to recognize what you have to offer, they must hear about it somehow and word of mouth can only get you so far. The more accessible you are, the higher your success rate.
Creating an Image People Trust
A website allows you to create a visually appealing display of your company. At first glance, you want visitors to feel comfortable and find what they came for without difficulty. If you've created a website before, giving people what they want, need and expect is fairly easy. However, if you're a newcomer to the world of web design, this can prove to be an extremely difficult task. This is why so many people choose to hire professionals to help get the job done. Keep in mind, there are a large number of reading materials on the web and at your local library. Those who are willing to learn can do anything they put their minds to.
Having a vision and bringing it to life is a difficult, yet rewarding experience. Creating a site that seems too promotional is going to push customers away – even those who may have otherwise gladly purchased from you or signed up for a newsletter. Spam is irritating. Come across as someone who is money hungry and you probably won't get very far. Offer what people want and what they need and you're bound to grab some attention. Of course, a lot of constant promotion and updated content has a lot to do with success, too. If you want to create trust, speak in a professional manner and treat people as you would like to be treated. Word spread fast, especially on the web so if you're taking the ethical road and caring for those who support you, they will have your back for the long haul and be less turned off by minor mistakes that any new webmaster is bound to make.
Sell Directly to Your Customers
Selling from your personal website may mean less money out of pocket to pay for selling or listing fees that are common among many marketplaces. However, it also means you are taking on the responsibility that if anything is to go wrong, it's on you and your image, not on that of another person or business. Your reputation is important, especially on the web because news spreads like wildfire and a few mishaps can quickly lead to negative reputations. This is one of many reasons why planning is imperative when opening a website. If you don't speak with a professional for advice, be extremely thorough in your research and make sure you are ready before you decide to go live. Once you're live, it's tough to back pedal in this fast-paced, consumer-driven world.
Todd Ramos is the author of today's guest post. He has been in the web designing industry from past 10 years and is one of the leading website builders in CT. A passionate blogger, he often comes up with gems like today's article.