Posted by : Amanda Stein Monday, March 18, 2013
Advertising trends come and go, and each decade has its own definable advertisements that define the decade. In the heyday of print marketing in the 1950s and 1960s, many of the ads focused on large, full-page ads and banner printing with as much information crammed into them as possible. From the 1970s to the 1990s, many TV commercials featured product jingles. Since the 2000s, advertisement focus is on creating memorable and enjoyable commercials that are lighthearted and fun to watch.
Within the past 10 years, there are 4 advertising campaigns that have stuck out from the competition. These advertising campaigns used innovative methods that got people talking about the brand and even convinced many people to switch brands because of the successful marketing techniques. Since the early 2000s, the top five advertising campaigns include:
This movie was a typical disaster thriller movie about the spread of a virus that quickly breaks society as we know it. What made the movie stand out, however, was how Warner Brothers marketed the movie. Warner Brothers created a series of billboards in Canada that featured real live bacteria and mold cultures. The billboards started blank, but soon the mold and bacteria grew to outline the word “Contagion.” The billboards were extremely successful and the movie ended up making over $135 million during its initial theatrical release.
Aqua Teen Hunger Force
The television show Aqua Teen Hunger Force is a cartoon series in Cartoon Network’s Adult Swim time slot. It is the longest running original program in the Adult Swim block. The show features talking fast food items. In 2007, the marketing team for the show created a series of LED-lit squares in the outline of one of the characters from the show. The marketing team scattered the squares around major cities around the United States as part of a guerilla marketing campaign. The campaign received additional notice when the police in Boston mistakenly identified the advertising squares potential terrorist bombs. Since then, the show has become more popular than ever.
Red Bull Stratos
This marketing campaign went literally far above other marketing campaigns. In 2012, Red Bull sponsored the descent of Felix Baumgartner as he launched into space and dropped back to earth, breaking the sound barrier.
Campaign for Real Beauty (Dove)
In 2004, Dove created a new marketing campaign that featured everyday women rather than stick-thin models. The campaign focused on finding the real beauty in everyday life, and released a series of videos and commercials that show how much altering goes into traditional beauty advertisements. Their video, “The Evolution of Beauty” video, remains one of the most popular videos on You Tube to date.
These marketing campaigns show how innovative and unique advertising ideas can have a huge impact on the success of a brand. Although advertising in today’s world is more difficult than ever, campaigns that stand out from the crowd will provide the biggest benefit to companies around the world. As advertisers continue to come up with new ways to advertise products, the face of modern advertising will continue to evolve.
This is a guest post by Ashley Williamson. Ashley is a part-time guest blogger specialized in all different areas from health to business related topics as well. Currently writing for Banner4Sales a company which offers green and affordable outdoor banner printing.