Posted by : Amanda Stein Thursday, March 14, 2013
- Main website
Online marketing can be complicated, but most of it boils down to directing users to a main page. This main website should be of top-notch design, and its content should encourage those who view it to consider purchasing a product or service. Since the goal of most advertising techniques is to direct users towards this website, a considerable amount of time should be spent ensuring that it is as optimized to drive sales as possible.
- Social media
Social media will likely become one of the major sources through which traffic comes. However, social media can also serve as a place where viewers can be convinced to make a purchase. The key to social media is building as large a following as possible; promotional offers for those who share or like a page can help, and useful posts that will likely be shared with others can spread a company's name. Facebook has more than one billion active users, and all business managers and owners will want to ensure that they are not leaving this platform untapped.
- Video marketing
Thanks to the advent of free video hosting platforms, it is now possible for those looking to spread a business name to take advantage of video marketing. Unlike traditional websites, video marketing gives an air of professionalism that can capture the attention of those who do not have the patience to deal with blocks of text. By combining videos with social media, it is possible to spread quality videos to large segments of the Internet.
In the past, marketing was fairly straightforward. Businesses would ensure that they were listed in the phone book, and those who wanted to reach out more could use the radio, newspaper and television for advertising. While the Internet has added complexity, it has also given business owners an opportunity to advertise at reasonable costs, and all businesses need to take advantage of this.