Posted by : Amanda Stein Thursday, February 28, 2013

Just because you have a website, doesn’t mean your business is being found on the web. While having an online presence is the first step, your main goal should be making sure your company shows up in search engine results – and in the top spots, too.

That’s where search engine optimization comes in. SEO can help ensure your site shows up for applicable keywords and phrases in Google, Bing, Yahoo and more. And while many business owners think they need to go to a professional or pay big bucks to do SEO work on their site. While this is often a good idea, the truth is you can do some of it on your own. You can create SEO-friendly content for your product descriptions, blogs, web pages and more that will help boost your search rankings and get your site found by customers.

Here are some pointers for creating quality SEO content for your site:

1 - Find great keywords.

Use a free tool like Google’s Keyword Tool to pinpoint keywords and phrases for your site. Look for ones that have a high amount of search and low amount of competition; that means you can more easily achieve the top spots for those. Additionally, look for long-tail keywords that apply to your brand. These are three to four-word keyword phrases that are very specific, lending themselves to very high-qualified leads. An example of a long-tail keyword would be “blue fedora hat.” When a customer searches this phrase, they already know exactly what color and style hat they want.

2 - Focus on one or two keyword or phrases for each article or page of content.
Don’t overdo it. Keywords should be sprinkled into content sporadically – one every 100 words or so. You want the content to still read smoothly, deliver quality information and not look too keyword-stuffed to be unappealing to customers.

3 - Optimize your title.

Always, always, always use a keyword in your title. Search engines pay close attention to titles, and any keyword mentioned in one will get high visibility. Additionally, work keywords into any headings or subheadings you have. Search engines give lots of weight to content located within <h1> <h2> and <h3> tags. Any keywords located there can help give your rankings a boost.

4 - Include links.

One of the biggest factors search engines use to determine rankings is quality: specifically, the quality of the information contained on a site or webpage. A great way to increase the quality of your content is to include links. Link out to valuable articles and resources, and use internal links to send readers to other pages within your site when applicable. This shows that your site provides information that’s useful and relevant to other quality sites out there. Additionally, it provides an added opportunity to use your keywords; work one into the anchor text of every link you create for extra SEO help.

5 - Use images.

Images provide yet another opportunity to work your keywords into your website. Utilize the alt tags, title and caption areas of your image to your advantage, and seamlessly integrate a keyword or two into them. This not only gives your site an SEO boost, but allows your images to be searched and found in Google Image Search (and others), which can link users back to your site.

This post is by Eric Stauffer of

Google Contributor

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