Posted by : Amanda Stein Tuesday, February 12, 2013
SEO can be a very large and complex process that involves a lot of different factors and a lot of juggling on your part. Keeping track of everything yourself can often be difficult as you have countless links pointing in at your site, hundreds of different pages on your site itself and a huge to-do list of things you're intending on getting round to.
As with any big project then, it may help to visualize the challenge and to better map out what you have to do. Using drawings and diagrams can help this process, and might just be what you need to keep on top of everything. Here we will look at how you can use diagrams to visualize your optimization efforts and keep track of what needs to be done and what's working.
The Web of Links
The idea for your site is to have as many links as possible pointing at your site and for these links to be diverse, natural-looking and well respected. Once you've posted fifty links though it can be hard to know where they all are and this will make life difficult when it comes to checking up on those links/noting their difference.
Something that can help then is to keep track of your links with a kind of 'mind map' drawing showing all your internal, inbound and outbound links. Link all the pages from your site to your homepage, then show links from elsewhere that are pointing at them from other sites. Note down the PR and the URL of those other links, the anchor texts, and this way you can get a good idea of how Google is indexing your site.
Why will that help? Well first of all it will let you see the bigger picture and visualise your link profile. Is it natural looking? Is it diverse? Is every page accounted for? Further it will allow you to check up on particular links over time. For instance you will this way be able to hunt down a link you got from a guest post two years later and see whether it's still there. If it's not you may want to nudge the owner of that site with a friendly reminder.
You should also keep track of your visits. Of course this information is available through your webstats, but making your own spread-sheet including these statistics can help you to plot graphs that take into account figures stretching years into the past and thus more accurately make future projections.
You can also this way calculate potential profits by including your current and previous CTRs and CPCs. That way you can predict not just the future success of your site, but also its future earnings. By including more figures too, such as your total number of links, the positioning of your ads, the age of your pages etc. you can also quickly visualise why you are observing certain changes.
This strategy is known as 'financial modelling' in accounting, but you can use the same principles in analysing a site's overall success and traffic and this way you can be much more scientific about the changes you make and have a much clearer picture of your site's current health and what's causing it.
You can say thanks to Mike for this engaging article. He is an internet marketing consultant at Wisdek. When he is not busy working, he enjoys spending time with his family or channel surfing. He really believes that as long as you are ready to work hard, luck will always favour you.