Posted by : Amanda Stein Thursday, February 14, 2013
For most online store newbie, the first disappointment begins when every endeavor they make ends in a fiasco, especially trying to bring in visitors. Your website may be great and has everything – easy navigation, great discounts on products, choices after choices and great contents, and even a favorable search engine ranking. But that is not all to becoming a great shop. You need to advertise, and keep up the tempo. There is no letting go to it.
What is Pay per Click (or PPC)?
As the name itself says, you pay for each click that visitors make on your advertisement from somewhere in the internet. By clicking, visitors land on your page. From which point onward it is your responsibility to convince or cajole them into becoming your customer. PPC is not free, and determining their cost is a tricky affair. For most part, the rates are determined by factors such as key terms and the general demand for them. There are primarily two kinds of web pages where you can place your advertisement – on search result pages and website pages.
Why Choose PPC Advertising?
If you have enough money in your budget, you may not have to think about PPC advertising, instead you can place full advertisements in web pages with images and some descriptive text that link back to your professional website. But not everyone is privileged enough to choose this option. It will cost you lots of money, and at the end of the day when you sit down to do your math, the results from these advertisements may be disappointing.
Secondly, when you negotiate with website owners, you will have to commit yourself to extended periods and pay for the advertisements with a down payment. Still another problem you will face is determining the value of the web pages as it relates to your business. Yet another difficulty is locating right resources in the internet for placing your advertisement.
With a limited budged and as an upcoming business, these options may not be feasible for your business model. That is where PPC advertising works.
The reason why you must choose them over others is, they are inexpensive, you don’t have to trouble yourselves locating the right web pages, and you don’t even have to do put it on the pages yourself. In fact, all these and more you can assign to search engines. Search engines will determine the right pages for your business based on keywords you supply them. Using search engine automated processes; you can evaluate the success of a PPC campaign.
How to Choose PPC Keywords?
The key to carrying out a successful PPC campaign is in your abilities to determining the right keywords as it relates to your business. That should be evident to you already. Search engines really cannot do that part for you remember. Still another point you must remember when zeroing on the keywords is to have as many of them as you possibly can.
Having a large reserve of keywords ensures you get wider exposure over a wide range of pages. But before you do that, you should have your pages appropriately optimized for those keywords as well. They will work well only then. As a thumb of rule, choose those keywords you used in meta-tags of your keywords.
PPC keyword selection is a complex task with no clear rules on what you can do and cannot. If you know where your competitors are placing their PPC advertisements, and you think they are succeeding, you can fairly assure yourself that those keywords are appropriate for you too, though you shouldn’t depend too much on this method.
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