Posted by : Amanda Stein Tuesday, January 8, 2013

When it comes to promoting your business, you might have a hard time deciding on how to exactly promote your business in a cost effective way. There are many ways online and off line that will help you get your business name out there to the general public. Most are probably aware that you have to spend money to make money. However, how exactly are you going to spend your hard earned money in order to make the money you want to make with your business? The wise businessman makes use of promotional products and here are a few things promotional products can do for your business.


When you use promotional items to build your brand, you can open the lines of communication with your customers. One way to do this is to give out promotional items as gifts. This could be t-shirts, pens and anything else that has your business name on them. Even a coffee mug with your logo on it can help. This can bring the current customers back and even bring in new customers as well.


Using promotional items can draw attention for your business as well. You can hand out fliers and brochures and even leave a few at different places where you frequent to draw attention to your business. Places where you can leave these promotional products include doctors’ offices, restaurants, movie theaters, shopping malls and stores. You can even ask store managers if you can leave a promotional product in their store or on the door of their store to draw attention to your business. Most will allow you to do it.

They Last

Most promotional products last for a long time. Rather than spending your money on online advertisement that will run out pretty fast, why not try a television ad that will last for a few weeks or a billboard that will last for months? You can also make business cards or give out those items we talked about as gifts because they will last for a while as well.

Increase Brand Recognition

Promotional products can help increase brand recognition because seeing something over and over again will likely stick in someone’s mind for a while. Try to place your logo on a promotional product so it will be seen by many people over and over again. Don’t forget to place your contact information on these promotional products so the customer can contact you.

More Brand Exposure

Are you having trouble getting your business name out there among the public using traditional methods of advertising? This is when promotional products come in. Giving out T-shirts with your business logo and website or phone number on them can allow for far more than your targeted audience to see. Someone could be walking down the street and stop and talk to someone else while wearing your T-shirt. This can allow for other people to see your logo and this can increase exposure.

About the Author: Victoria Heckstall is a lifelong resident of Arizona where she collects information on the many promotional products Phoenix has going on, and enjoys sharing practical suggestions for business owners.

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