Posted by : Amanda Stein Wednesday, January 23, 2013

So you have a business and are planning to set up a website for it. Or perhaps you have already put up a website for your business and are thinking whether you did it right.

Creating a website is easy. Coming up with a good one is the hard and tricky part. Here you will need expert assistance as there are several considerations to make, which a typical Internet user may not be aware of, or tend to overlook. And that’s what we’ll talk about.

What are the essentials of a business website?

Effective domain

Think consistency. You cannot just pick any domain you like.

It has to suit the business as people hate misleading information. It should be unique as you do not want to be mistaken for another company you are not in any way related with. It should encourage recall as you aim to attract as much traffic as you can.

One tip: Use online checking tools to ensure that the domain you’re looking into is still available.

Rich with the right information

Place yourself in the shoes of a customer. What are information you first look for?

Think what your customers need, and offer solutions. People want to know how you can be of help to them. Your website should contain crucial information about the business. Share sparingly though. Disclosing too much can be dangerous, too.

Leave room for curiosity to encourage prospective customers get in touch with you. Remember your goal is to forge relationships with your target market.

No sweat navigation

User-friendliness is one important characteristic because at the end of the day, business websites are built to serve customers. Run tests before getting your website live. Request someone to navigate through the site and gather their feedback.

Is it easy-to-use? Users should be able to walk themselves through the site conveniently. Does the site load fast? Customers do not have the time to wait. Are the pages text-heavy? Remember, readers would rather skim through bulleted information.

Users have very limited attention span. You should be able to encourage them explore your website further.

Engaging lay-out

You can’t incorporate anything on the website just because you find it attractive.

Purpose should be on top of your list when placing content. Ensure that everything on your website contributes to the overall goal you want achieved. So enough with using too much colors. Readability is a must.

The website design should lend for comprehension. After all, would you have the patience to stay in a site that requires you to highlight texts just so you can read them?

Connected to social media

Talk about free promotional tools.

Do not miss out on social media. This works to your favor anyway, as one click to tweet or share buttons could immensely help spread the word about your business.

Maximize resources that are within your reach to direct more people to your site. Incorporating social networking sites in your marketing strategy is also one way of keeping your business relevant.

Updated contact information

Nothing puts off customers more than poor communication.

People should be able to contact you with ease. You don’t want to cause potential customers hassles. Otherwise, they are likely to move to another provider.

Foster interactions. Learn more as you read more feedback from clients. Completing the website, bear in mind, is only half the task done. No one is interested in stale goods, so keep your site fresh and updated.

Nettie Gray loves the convenience of online shopping, and just like other customers, dreads sites with inaccurate information.

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