Posted by : Amanda Stein Saturday, December 22, 2012



Many entrepreneurs underestimate the value of their business sign and therefore do not pay much for it. Usually what results is a poor sign underperforming for and misrepresenting your business. There are many elements that need consideration when choosing to update your signage, or buying one for the first time. Understand how strong signage is essential to success for your company.

First Impressions


Everyone says that first impressions are important in the business world, and on the streets. Signs are important to establish your business and promote your identity and improve upon a company's brand awareness. Believe it or not, the impression and emotion your signage illicit helps create business connections, win clients and develop a loyal customer base. Signs mirror your company's image and draw attention to your business. This is not something that should be ignored if you want to manifest yourself as a viable option to your prospective clients. Without signage, you are missing out on a critical element that works to advertise your products and services.

Brand Awareness


If you are starting a new company, your brand needs to be developed and cohesively maintained across all mediums from your business cards, letterhead, internet website and signage for your business. A sign can be a tremendously useful way to market your business and as soon as you pay the initial expenditure, it becomes a very cost effective form of promotion.


A Sign's Function

A sign's objective is communication, whether it be conveying information about or promotion for your company or directing prospects in your retail store and encouraging impulse buys. This way, a sign can be viewed as a salesman. Besides enticing new customers, signs act to strengthen your brand in the awareness of other people.


Effective Presence

For a start up, a sign will instantly start attaining visibility and help develop your brand awareness. An organization's signage should not only be superb, but attention grabbing. It must be in the proper location and it must distinguish yourself apart the from the surrounding competitors.

The Best Location

External signage for your company can be attached to the building, or mounted on the premises outside of your business. Position is a key challenge here. Signage must be noticeable to traffic passing by. People are either strolling or driving by which means that the sign must be at the best angle for the most ideal visibility. The sign shouldn't be too muddled, or else a onlooker may not get the significance you are trying to communicate effectively. Make it simple, yet appealing. Your goal as an entrepreneur is to model your sign to be legible and to make a lasting impression.

Choosing A Sign Company

When identifying a sign service to design, build and mount your sign, you must keep in mind the following concerns. What zoning and codes does my location have? The sign company, if local, should already know this, and should always acquire the permits for the job. Both well-known businesses and new business will have undoubtedly identified their target market and audience of their buyers, and this impacts on the sign design. Your target market coupled with the location will assist determine the size, dimensions and messaging. Your budget is a large factor as well; just how much are you willing to spend? How big are you willing to go? Do you need to go big? A sign company will assist you to examine your needs and come up with a creative solution that fit your spending limit. Size, detail and materials of the sign can be changed to meet your budget. Choose a sign company that is local, and has a portfolio of projects to see their capability. Most will have an in house visual artist that will be able to generate mockups. Never move forward without a digital mockup. A sign company will want to keep their positive reputation in the community and will normally help in any way possible to go past your expectations.

Article submitted by Rich Coffman, a writer working with Broomfield Sign Company located in Denver, Colorado.


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