Posted by : Amanda Stein Tuesday, December 11, 2012
You can love Pinterest or you can hate it—but if you are serious about social marketing, you can no longer afford to write off Pinterest as just an arts ‘n’ crafts site for ladies. Study after study has come out with astonishing data about Pinterest’s growth; the site’s user base is increasing by leaps and bounds, day after day, and it is no exaggeration to say that Pinterest has gone from a niche site to a must-have tool for social marketing—and all in little more than a year’s time!
Even those who have no particular interest in Pinterest for its own sake, then, might at least consider its usefulness as a marketing tool. For instance, Pinterest can actually prove an incredible resource for driving traffic to a blog—but how?
Share, Share, Share—But Use Caution
One of the most familiar social marketing adages is that content is everything—and that if you are not active on a given social network, day after day, posting fresh new content, then you cannot expect it to do you much good. This is certainly true for bloggers seeking to drive traffic via a Pinterest account. Pinterest is only helpful if you actually have users going to your boards and engaging with your content there—so posting new content, regularly, is of the essence.
This does not just mean your own blog posts, by the way. You can cultivate a strong Pinterest following simply by ensuring that your board is a choice destination for compelling content. This includes your own blog posts, pinned to your board, but also thematically-related content you re-pin from others. Focusing on a rich user experience is the key.
For all of this, though, discretion is also important. Do you blog all day every day, coming up with ten or more new posts within the span of an 8-hour work day? If so, then you may wish to avoid the urge to pin every single blog entry. Focus on the best ones, the ones you deem to be of the highest quality, and in doing so ensure that you are not overwhelming your followers.
Bloggers tend to be word-oriented people, but, if you are using Pinterest as a marketing device, then you also need to think carefully and critically about images. A blog post can only be pinned if it has an image attached to it. Pick an image that is compelling and eye-catching, and also try to pick a tall, vertical image (“portrait” view,” not “landscape”). Tall, vertical images tend to get more re-pins—perhaps for the simple reason that they translate better to mobile devices, which is where a lot of pinning does on.
An alternative is to make sure that your blog has “default” images posted throughout—for example, a brand or a logo. This way, there will always be some kind of image file associated with each post, even if you are not able to come up with a distinct, original image for a given piece of content.
These are all considerations for bloggers seeking to make their mark on Pinterest—and they will likely prove well worth the effort. Pinterest is ever-expanding, and as it grows, so do its opportunities for marketing-savvy bloggers!
Amanda E. Clark is President and Editor-in-Chief of Grammar Chic, Inc., a literary consultancy specializing in writing and editing services. Amanda is a published ghostwriter and editor and her company provides a variety of services related to blog and content writing, social media marketing, press release creation and more. For more information about Grammar Chic, Inc. visit www.grammarchic.net.