Posted by : Amanda Stein Wednesday, December 5, 2012
A business website is the most valuable possession a business can have. There is no limit to the business it can bring in. It opens doors of opportunities in other geographical locations and makes running the business much easier. With a website, you can operate your business from anywhere in the world. It also gives your clients a platform to interact with you more easily. It is a must have for a business that wants to expand its operations. Before you go ahead and create a website, there are factors you should consider first.
The Purpose of the Website
Consider what the vision, mission and purpose of your business is and align your website's purpose with it. What benefits do you need to pass to your clients through the website? Do you want a business information website or a site to generate sales? The design, content and style of your website will depend on its purpose. The content to put on the site should be relevant, informative and accurate. You should consider your target audience before deciding on the language and style to use.
Your Target Audience
If you are thinking of reaching out to people in other geographical locations, consider the languages to use on your site. You can make it easy for your clients to translate the site to any desired language. What is the age, education level and profession of your target audience? Put yourself in the shoes of your clients before deciding on the type of business website you want to create. Your audience should find it easy to find information, relate to it and browse through the site. Where they need to make a purchase, the process should be easy, short and straightforward.
How are your competitor's websites? You need to analyze them, what makes them stand out and how you can create yours to be better than what they have. How can you beat your competitors? What do you need to do differently? Your website needs to stand out and still make sense to those visiting it. Your personality should be reflected on your site. If you copy what your competitors have, you will end up losing your own identity. Take time to think on what is unique about your business and make it stand out.
Who Will Create the Site and Manage it?
If you are a web designer, you may go ahead and create your site but if you are not, you need someone to do it for you. In such a case, you need an experienced web designer who will be able to translate your thoughts into a perfect website. If you have never dealt with one before, interview a few, get to look at their previous works and agree on the cost of the whole project. You also need to decide who shall host your site. When creating the website, it's also advisable to make room for future expansion and changes.
How Will You Popularize Your Website
Having a website is not enough. You need to inform people about its existence. This is the only way you will make any business from it. There are many ways you can market your website. You can start by optimizing it then popularizing it on search engines and directories. You need to communicate this to your web designer in advance. He should be able to advise you on the strategies to employ in order to market the site. Marketing the site is the only way for you to conquer the online market.
A website brings many advantages to your business. The most important is it can bring in more clients. It is also a useful resource especially where you have a blog or a comments page for customers to give feedback on your services. Taking time to consider what you need your website to achieve for your business and working on it so that it achieves that purpose will leave you fulfilled. When making the website, if you do not like it from the start, even after a few years, this will not change. Even when looking at the needs you have, do not forget those of your clients. Their interest on the website is what will keep it alive.