Posted by : Amanda Stein Thursday, December 6, 2012



Regardless of the budget and approach, business advertising is costly but retail and even UK wholesale trade owners are reluctant to develop a business advertising strategy. Though it is a double standard yet they all know that without a business advertising strategy, businesses cannot generate sales to succeed. No matter how small or large your business is, you can benefit from advertising strategies by raising awareness regarding your products and services. Bear in mind, a well defined business advertising strategy is the key to a business’ success.

All you need to do is to formulate an advertising strategy that works for your business in order to fetch immediate sales, create awareness and bring customers. Let’s discuss a few effective, affordable and proven advertising strategies in the following post. 

Online Advertising Strategies

Online marketing is the most affordable advertising strategy that is composed of many avenues including social media, email marketing, business websites, banner and Pay Per Click (PPC) advertising. Initially, if you do not have a huge marketing budget, you can make use of those online modes which allow promotion for free or for less. Initially, you can set up an online blog and write about your business or share industry facts. Create a page on Facebook and Twitter since through these mediums you can generate a buzz about your business and share pictures and information relevant to your business. 

You can also place advertise via the online yellow pages. Never underestimate the importance of the yellow pages as most newbie look for resources in the yellow pages. Online advertising strategy is the most recommended one as one can easily track its effectiveness as compared to other marketing strategies. 

Niche Advertising Strategies

When you only want to target the audience that is most likely to buy your products or services using a limited advertising budget, niche advertising strategies work the best. You should not spend your marketing budget to target people who would never use your services so you should not waste away your advertising budget just to convince them to spend money on your product. Focus on your target markets and you will get better results. Do not send flyers to everyone in your city because the whole city certainly does not buy from you.

Find the publications that your target market reads so that you can advertise in them. Create display ads that will catch the attention of your audience. You can focus on direct mail, phone calling, sales campaigns and newspaper ads for your target market to generate their interest in your offers.

Incentive Advertising Strategies

People always get enticed by a new product if they see ads offering incentives. Effective incentives for ads may include buy-1-get-1 free schemes, free samples, discount offers or a trade-in programme, where customers can bring their old products to buy a new one at a discount. For relatively established business, a simple and cheap advertising strategy is to incorporate promotions and coupons with other advertising strategy to keep customers coming back to you again and again.

You can extend the advertising strategies with special offers by, as an example, encouraging people to bring the invoice to win 15% discount on purchase. You could also give complimentary lunch coupons or devise a points system for every purchase to redeem it later for a particular product/discount on a $300 purchase and so on.

These are a few effective, affordable, tried, tested and proven advertising strategies that you can pick for the success of your business.

Julie Robert is a B2B wholesale trade and B2B marketing expert. She writes frequently on the topics related to UK Wholesalers and Wholesale manufacturers.


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