Posted by : Amanda Stein Saturday, December 8, 2012
Millions of people visit the social media sites on a daily basis. No doubt it is used by businesses for promoting their products online so that they can reach a large number of people in little time. Every sector of industry uses this medium for marketing nowadays. For example- banks use them to promote their services like different types of loans such as mortgage loans, bad debt loans, car loans, home loans etc.
How to use social media for marketing? The answer to this question lies in following some simple guidelines.
Follow the social platforms: A number of social sites are available nowadays. Twitter, Facebook, LinkedIn, You tube and so on are some of the most popular sites among web visitors.
- Twitter: Twitter enables your announcements and updates to be broadcast on the web. You can tweet your discounts, new information, special and unique offers on Twitter. You will be able to find a good base of followers by tracking tweeties in your business or related industry. Interaction is the main device for marketing in Twitter. As such, make sure you reply to people’s questions and tweets.
- Facebook: Like Twitter, interaction is the major tool for promotion in Facebook. Interaction in Facebook mainly involves association with onlookers through posts on different business videos, articles and images. One should be very particular about the illustrations and graphics as visuals play an important role.
- Linkedln: As it is intelligible to most people, Linkedln is a professional site in social media. In order to add reliability to your business or make your business credible for customers, you can answer questions in this site. You can also ask for commendations from customers.
- You tube: You tube is a site for uploading videos. As it is visited by a huge number of on-lookers every day, this can be very effective in promoting your business if your video contains content that is informative, creative and entertaining at the same time.
There are other industry specific sites which relates to specific industries. Promotion in these sites can also improve your business.
Plan before you act: It is said that a man who fails to plan fails to achieve. Plan your marketing campaign and try to go with your plans. Plan your contents, specific link words, target audience and so on.
Connection with audience: Your association with your audience is very important. Relating to their posts and comments, replying to their queries and questions are some of the simplest ways to get connected to the audience. If someone likes your post, be sure to make a reply.
Content and blogs: Always remember that the quality of your content really matters when you are marketing on the web. A good and informative content which is as well engaging will keep audience visiting your site.
You can blog your recent developments, events, social media actions etc. on your company blog site. Make sure that they have good information for the viewers.
Review: No marketing campaign is complete without measuring the outcome. For social media marketing, outcome can be measured by using special tools like “Google Analytics” which help you analyse the results. Results provide as the base for further improvement in marketing techniques.
Author Bio: This guest post was written by Shopie, a tech writer from UK who is into Finance. Catch her @financeport. Payday loans are instant loans which are helpful when you run short of funds.