Posted by : Amanda Stein Thursday, November 22, 2012





The fulcrum of any business lies on its clients. In this respect, a key part of being successful in any business entirely relies on cultivating and maintaining a healthy relationship with them. This is because the failure to develop a healthy relationship with your customers may have devastating effects on the general performance of the business. A business that is capable of fostering a healthy relationship with its clients is at a upper hand in remaining a competitive player to reckon with in the market. But what are some of the easiest ways of improving customer relationships?

Get to know your clients better

Any relationship is built when the parties involved take the time to know one another better. This is the same with your customers and involves getting to know their special interests. Do not design a product or service then force it down the customer's preference list. On the contrary, the better approach involves spending time with them with the view of listening to their needs and preferences and crafting a workable solution at solving such problems. Most Importantly, you should learn why they like certain products, as opposed to others.

Ask questions

By creating the time to ask your clients how they feel about the products and the service in general, you get to understand them better. More often than not, you should make the time to ask how they feel and think, and let them share their observations regarding the same. Customers often appreciate being asked about their input, and how they are adjusting to the same. To ensure efficiency, make sure that all the follow-up calls are made by the same person, preferably the same person who was involved with the client from the beginning.

Provide updates or changes

Another effective way of improving the relationship with your customers is being proactive when it comes to providing them with timely updates or changes. More often than not, customers do not want to hear about updates only after the changes have taken effect. By alerting them about any possible changes in advance, you demonstrate that you are committed to serving them the best way you can. Besides that, it also enhances your customers' confidence in you.

Stay in contact

Do not fall to the same mistake that most businesses fall into - switching off once the customer has committed to the sales. As a thumb up rule, you should stay in contact with the customer to keep the relationship between the two of you fresh every day. This may involve mailing, calling or faxing the customers. However, be sure that whatever you are sending them is not spam and keep it moderate. On the same regard, you should respond quickly to customer queries or complaints. While you do not necessarily need to respond within an hour, sending them an acknowledgement that you are aware of the problem then striving to solve the same within 24 hours is a sure way of forging a healthy relationship your customers.

Reward good and loyal customers

Improving customer relationships sometimes involves making sacrifices like rewarding your outstanding and loyal customers. This may be as simple as developing a reasonable customer loyalty program that involve seasonal offers and discounts.

This article is written by Danny Duric. He is a freelancer from Australia. He writes mostly about business topics. Currently writing for a globally renowned company providing contact centre solutions worldwide.

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