Posted by : Amanda Stein Thursday, September 20, 2012

A strong presence on the internet is favourable for any type of business. But the question remains -can your website snag the interest of an overseas/foreign audience? Using new technological innovations - businesses have gone through major transitions and business owners have persistently applied new marketing techniques so as to grab the attention of the biggest number of customers possible. Furthermore, the thriving international online market almost compels businesses to look past national boundaries.



Website Translation is an affordable approach to communicate with your international clienteles.  By simply translating the content of your website into multiple languages, guarantees that your website can successfully reach your potential customers anywhere on the internet.

More than 350 million individuals connect to the Internet each day. In this day & age - most people employ the internet for information and to use online services, since it is more accessible and necessitates no travelling. The internet makes it possible for customers from other countries to get the information regarding your products or services.

Website visitors are twice as likely to stay on websites that are in their spoken language. People are also more comfortable to talk to another person who speaks the same language. If you are in the situation where you need to address foreign customers - your website will be the main interface between your business and your foreign customers. This is why it is important that your website can correctly communicate with your clientele in their language. The aforementioned will also enhance your chances of potential customers taking interest in you offer.

Even though English is an extensively -used language, over 50% of the assessed internet users speak another native language. Millions of individuals communicate in another language which may include Russian, Chinese, Spanish, French, Hindi and several other languages which can drive approximately 25% more traffic to your website. If your website is understandable in multiple languages, it will be much easier to expand your business over international boundaries.

Recent studies have shown that internet users are four times more likely to buy products or services from a website that’s in their native language. Regardless of your website layout, the language of the site has a vital role in turning visitors into actual customers.

Website translation allows remarkably quick market growth by removing any language barrier that may prevent prospective clients from experiencing your product or service. Consequently, business owners can now easily enjoy all the benefits of globalization.

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This article was provided by ScribeZA for top online Translation Services provider.

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