Posted by : Amanda Stein Sunday, September 23, 2012

If you want to have any sort of presence online, it's to the point where it's about mandatory for you to do at least some form of blogging. And if you want to make that very easy on yourself, then you definitely should be utilizing Tumblr.

Whether you also have your own, more traditional blog, or you want Tumblr to be your main blogging platform, Tumblr is a great way to "effortlessly share anything."

What is Tumblr?

In case you haven't heard of it yet, Tumblr is a blogging platform that focuses on "microblogs" or "short-form blogs." Tumblr allows you to post pretty much anything to your tumblelog: text, photos, quotes, links, music, videos, etc. And you can post from your browser, phone, desktop, or email. Many people use this mentality about Tumblr: if it's too short for a "real" post, but it's too long to tweet, then post it to Tumblr.

Why Use Tumblr?

So with all of the other social networks out there, why use Tumblr? Well, let's take a look at a few of the reasons:

1) Reblogging

Reblogging is a tool inside Tumblr that allows you to "reblog" another person's post within Tumblr. This means that you don't have to do all of the blog writing yourself! You can maintain a blog, a very beneficial one at that, with minimal effort. This also helps you to build a network within Tumblr. Just like when you retweet someone, other Tumblr bloggers are able to see when you reblog one of their posts. So it is an easy way to reach out to other bloggers, again with minimal effort.

2) You Can Cover Numerous Topics

With Tumblr, you generally don't have one separate Tumblr profile for each of your different blogs and pursuits. You do it all in one place, with one Tumblr account. So it doesn't matter if your interests or business pursuits are extremely varied. If you like cooking and fashion and mechanics, you can use one Tumblr profile for all of these. No managing various profiles, no updating in several different places. You don't have to worry about your followers getting upset because you posted something that didn't relate to their interests. This is just how Tumblr works, and all Tumblr users expect and appreciate this. It's more similar to Pinterest in this way than it is to a typical blog. You can promote all of your blogs and sites with just one profile. Talk about a time saver!

3. Great Link Building Tool

Tumblr is a great way to build links. Anyone who has tried to build links knows the difference between "nofollow" and "dofollow" links (and the benefit of dofollows). And the links inside of your Tumblr posts are dofollow links! So, with this social network involvement, you can build some great links over time to your web properties. Just make sure you're not being spammy here. Don't have all of your posts centered around promoting your website(s). If you do, people will stop following you. But every once in a while (think 1 in 10), you can definitely post something with a link to your site(s).

4. More Characters than Tweeting

With Tumblr you aren't restricted by characters like you are with Twitter (limit of 140 characters per post). But, it is just as easy to post to Tumblr as it is to post to Twitter! So, you get the ease of use, without the character limits. But, Tumblr still isn't a typical "blog," so you don't have to worry about coming up with 400 words every time you want to post something. Again, too long for a tweet, but too short for a blog. Easy but effective!

5. Perfect for Photos

Photo sharing has become progressively popular with the introduction on networks like Pinterest. Tumblr is a great place to share photos. Tumblr is great, because you can still post content-related posts. But when you want to share photos, it is also a great place for that. It's a great merging of both types of social media sharing.


Tumblr is an easy to use, but very effective social media platform. It doesn't take a lot of time (it really can be managed in about 5 minutes a day) and is very easy to use, but can still generate great results. Tumblr should (and very easily can) become a part of every person or business' social media efforts.

Nicole writes blog articles for the Internet Marketing company Active Internet Marketing.

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