Posted by : Amanda Stein Sunday, July 22, 2012



Age Demographics (comScore)

4.1% of users are 12 to 17 years of age
17.3 % of users are 18 to 24 years of age
27.4% of users are 25 to 34 years of age
22.1 % of users are 35 to 44 years of age
17.9 % of users are 45 to 54 years of age



As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)

50% of Pinterest users have children. (comScore)



Pinterest hit 10 million monthly unique visitors faster than any other site in the history of the web. (TecchCrunch)

68.2% of Pinterest users are woman. (comScore)

The top interests on Pinterest in the United States include crafts, gifts, hobbies/leisure, interior design and fashion designers/collections. (Ragan.com)

Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)



Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore)

The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high, but declining. User who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics)

Over 80% of pins are repins. (RJMetrics)

Pinterest is not the 3rd most popular social network in the US in terms of of traffic. (Experian)



28.1% of users have an Annual Household Income of over $100,000. (comScore)

Users spend an average of 15.8 minutes on Pinterest at a time. (comScore)

Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) 



A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)

The best time to Pin during the day is between 2 and 4 PM EST. (Pinerly Study)

The best time to Pin during the evening is between 8 PM and 1 AM EST. (Pinerly Study)



Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They'll also spend 10% more on average. (Wayfair)

Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)

Tutorial and guide/DIY and recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

Information compiled by Amanda Stein, Owner of Indiesilver Marketing

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