Posted by : Amanda Stein Monday, July 16, 2012

Social Media can a tough market for small businesses, especially when it comes to the ever popular Facebook. Facebook is also very different from the other social media avenues that are available to small businesses. As a business page on Facebook, you will normally see more genuine feedback, recommendations and responses than on any other social media network.

Tip #1 - Like Other Business/Community Pages
A huge part of the Facebook community is to support and show your interest in the other businesses and pages on Facebook. You should never feel on any social media avenue that you are in competition between any other company. Other businesses or pages that are on Facebook can often times be the place where you will find the best referrals, information and support. 

Don't cheat yourself out of the opportunity to network with others because of a fear of competition. Each and every business has a different outlook on their business and characteristics that make them unique from the rest. Start searching for pages from your business page and like all of the pages that you find of interest, especially ones that will provide you with useful information that you can use or share.

Tip #2 - Interact With Posts on Your News Feed
When you are logged onto your business page you will be able to see the posts from the pages that you have liked by clicking on the Facebook icon in the upper left-hand of the page. Log on everyday to see these posts - there are four things that you will want to do with this part of the page:

#1 - Show your support for their posts by liking all of the ones that you can agree with or like. Obviously there will be posts that you will want to avoid, but like as many as possible.

#2 - Leave comments. There are two different aspects to this - by doing this you are showing your support and you are getting your business name out to all of their followers as well.

I'll stop here to tell you about some changes that have been made to Facebook. Posts are shown on your users news feeds by "Top Stories" automatically. When you like and participate on posts, you are increases the chances that the post will be seen and, thus also increasing the chances that your page comment or like will be shown. Both options are a win-win.

#3 - Use posts for statistical purposes. Pay attention to the information that people are liking on the other pages. This will help you have a better understanding of the information that people are finding of interest on Facebook. When you begin posting on your page keep this information in mind, but always make sure that the information that you are posting pertains to your buiness and/or that you are posting information that will be of interest to your target audience. DO NOT make a page of junk.

#4 - Find information to share. Sharing information helps you. You are saving yourself from the task of finding new information and sharing a post from another page is one of the best ways to begin a connection with another business or page owner.

Tip #3 - Always Say Thank You
Each time that someone likes or interacts on your page, take a moment to show your appreciation. You can do this by posting a comment on their page, but first there are some guidelines of professional courtesy that you should really consider following:

#1 - DO NOT post a bulky link to your website (these are considered link reviews on Facebook).
#2 - DO post from your own business account so that you can introduce them to your business without using a link.
#3 - DO sign with your name to let the page know who you are in case they would like to further communicate with you.
#4 - DO use the business or page owner's name (preferably the page owner's name if you have it).

The most important thing to keep in mind is that you will want to lean away from shouting out advertising at people and truly try to build a relationship with the businesses, pages and people that connect with you. People are looking for down-to-earth businesses that take the time to connect with them.

Here is an example:
"Thank you Kyle for taking a moment to stop by and like my page. I am very glad that we have had a moment to connect and am looking forward to finding out more about your business. Have a great weekend! - Amanda"

Keep in mind that this message would have been posted from my Indiesilver Marketing Concepts page so I have no need to use a link, thus decreasing the chance that my post will be deleted and marked as spam.

Include Facebook in Your Advertising
Make an effort to include a Facebook link or QR Code on your advertising. A Facebook following will be very helpful to your business when you are ready to offer discounts or have special events. Recently, I visited a business that offered customers a $1 off by checking in on their Facebook page. This is a great way to get your visitors to connect with you!

If you need more information about creating a QR Code visit:

When Liking a Page - Leave a Comment
Make sure to follow the same rules as listed above. Never, ever post a link! Only post from your page followed by your name. 

Use words like "sending love", "stopped by", "great page" and "interesting info" to show the business that you have started following them and that you are interested in what they have to say.

I am hoping that this article will give you a better understanding of page-to-page interaction that occurs on Facebook and how to increase your likes the natural way. It's something that you are going to need if you are a small business owner and don't have the luxury of being in the hospitality industry. The hospitality industry does has the advantage of people using Facebook to check-in at their location.

For every type of business you will still be able to find some of the most helpful business acquaintances on Facebook, but only if you take the first steps in connecting with other businesses.

And if you are interested in have a little chuckle about Facebook likes, visit The Oatmeal's blog:

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