Posted by : Amanda Stein Friday, June 22, 2012
One of the first steps in improving your social media campaign is knowing when to post and tweet. The last thing you want to do is to have posts that gain no attention and ponder the thought of posting old information.
The information provided is sourced from bit.ly along with graphs and split up by the site's traffic and a separate graph for clicks.
|In case the graph is hard to read - the graph has the week beginning on Monday and ending on Sunday and hours are in increments of 5 starting with 0 and ending in 24.|
The graph above shows the traffic on Twitter. Traffic flow is highest on Monday's through Fridays from 1 PM to 3 PM with a peak on Wednesday from 1 PM to 2 PM.
The click through graph above shows that the very best time to post is on Monday from 2 PM to 3 PM and Tuesday from from 3 PM to 4 PM. Every other day from 1 PM to 3 PM looks good as well, but you may not want to waste your time after 3 PM on Fridays and 8 PM on the other days of the week.
The graph above is the traffic on Facebook. Traffic peaks from between 1 to 3 PM each day with the highest site traffic being on Wednesday from 1 to 2 PM.
The graph above shows that posting on Facebook is most beneficial from 1 PM to 4 PM Monday through Friday with Thursday at 3 PM being the best time. Anytime from 8 PM to 8 AM is not ideal.
Even with this information in mind you will still need to target your audience. Even though the times listed are statistically the best there is a chance that they are not the best time for you. For example, if your audience is another business; it may be better for you to interact and send out tweets at 8 AM when many business professionals are just getting into the office.
Experiment and find out what works best for you, your customers and your business.
Please feel free to leave your comments and thoughts below.