Posted by : Amanda Stein Thursday, June 21, 2012

For many businesses, social media can give a them a boost to become more successful and increase the customer's attraction to the business. It takes a great deal of time to make a page that works. 

It is a good idea for every business to have at least one network online where their customers can get news and interact, but it is equally important that you recognize when it's time to change the way that you post comments and tweets.

#1 - Are your customers 'liking' your posts?
When you first begin your Facebook, Twitter or Google+ account you may not have the immediate outcome that you are expecting. If you have at least 50 likes and you post information to your Facebook without even one like, you need to change the way you are writing your posts. Don't ever make the mistake of marketing to your customers. Instead, engage your customers.

#2 - Is anyone sharing your information? 
With every social media site you will be alerted when your information has been shared or re-tweeted to someone else. For a more detailed look you can sign up to receive alerts from social crawlers like Topsy. If no one is sharing your information, look for ways to make your information exciting. 

#3 - Are you meeting any new businesses or business owners?
Social Media is all about interacting. If you aren't taking the time to correspond and interact with people, it's time to make a change. Businesses and business owners that you meet online are not competition, but more importantly, avenues to further your networking, your message and learn more.

#4 - Are your customers able to find you with out you providing them with a URL?
When you have a social media account you need to make sure that you have a link from your website and any other place online where you are listed. You will miss out on a lot of likes and opportunities for interaction if you don't make it easy for your customers to find you online. 

#5 - Are other people posting on your wall or tweeting to you?
The best way to increase interaction is to create a welcoming online presence. When someone makes a comment on your page you need to respond quickly, say the person's or business's name and say thank you! When you show appreciation for a person writing to you the more likely that others will write to 
you, too.

Learning what is going to work best for your business is a process of trial and error. Every business is different and every business's customers are different. Factors like location, family values and technological understanding can have a dramatic affect on what you will have to do to reach your customers. When you do make a change, try it out for at least three weeks to best be able to gauge your success. Sometimes it takes time for people to take notice.

Please feel free to leave your thoughts and comments below...

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