There are so many online resources available to list your small business that cost nothing but time. In continuing from the previous post I listed here is Part II:
Bing Business Portal
Select the option on the left that does not require log in information. Bing will then give you the option to search for your business. If there is already a listing you can claim it and if not you can create a new one. You will need to provide Contact Information and Communication Preferences. Bing gives you a lot of details to fill out - even a QR code and mobile website that they create for you. Be sure to list as much as possible. The more information you provide the better the chances that your customers will find you. You will have to verify your business if it is a new business. You can select to have a letter sent to you with a PIN number which will take approximately 7 to 10 days.
You should see a link in the middle of the page that says list your business for free. Be sure to type quick when you are doing your business listing. It timed out on me twice while I attempted to include business details. You can definitely add details to your listing without upgrading to a Premium Listing. It looks a little confusing, but just continue inputting details until they go through.
Select Join Now. Have your set of keywords available to include with your listing. You will have to verify through your email. Merchant Circle gives you a lot of great features to update you listing. Be sure to go into your listing's control panel when you finish the first set of questions to add additional details and your business logo. You can also select a member name to make your URL unique and easier to get to. You also have the ability to add an owner image - I have found that if you include an actual person image potential customers connect better with your business.
Each listing that you create online takes time and it is best to thoroughly complete each one so that you will not have to go back to each one. The most useful part of filling out each one of these is that these sites have a much higher search engine ranking than you could ever hope to have starting out. Its all about exposure when your potential customers are searching online. The more listings you have with the most detailed information the better chances are you will be found.