As you sit down and decide on your budget for advertising, I highly recommend that you take full advantage of the available avenues that allow you to advertise for free. I've compiled a list of some of these below:
Facebook for Business
To create a business page for your business on Facebook you will need to have a personal account. Click on your name in the upper right hand corner and scroll to the bottom. From there you will see a selection for 'Create a Page'. Fill out all of the information that is asked thoroughly. Make sure that you update this page regularly and add a link to it from all of your online websites. It will take some time and is a slow process. Don't be discouraged at first if you only receive a new like a month, it will slowly grow into being an excellent resource to spread news and events about your business timely, efficiently and best of all for free.
You will need to create an account. Be sure to check your inbox to verify your email address before you try to add your business. Search for your business's name in the upper search bar and the zip code where your business is. When the page loads it should tell you that there were no matches found and give you the option to add a business. This website allows your customers to leave reviews on your business which is definitely an asset.
At the bottom of the page you will see a link to Add a Business. Once you select that it will ask you sign in. If you already have login credentials for Yahoo! sign in or you can create an account. It takes approximately 4 to 5 days for final approval before you will see your business listed.
Click on Create a Google + Page. It will ask you for your business phone number - put it in and follow the steps. It's interface acts a lot like Facebook in that your click under your name to see your pages...this does run off of your personal Google + account. Google + works with circles which is a neat take on the Facebook friends feature. You do not have to accept them as a friend in order for them to receive the information that you have, comparable to Facebook business pages; however, you do have the ability to add people to your circles. This helps greatly with customer interaction.
You will need to click on the Request a Consultation to have a representative contact you in regards to your listing. Yellowbook no longer offers the ability to complete these steps online; however, their support staff is excellent and will assist you will all your needs.
It's as easy as clicking on Get Started. Follow the instructions. You will have to pick up the phone and call Manta to confirm your listing and that you are an actual person. At the very end of the process you will see a choice of different programs that have a cost. Just know that even though it appears that you have to pay for the listing once you call in with the verification code you can say no and the link is in the middle of the page to say No, Thanks.
Google search "Google Places Business". Once you find the right page it will ask you to sign in with your Google login (the same for your personal Google+ account which accesses your business account). Google Places will ask for your business phone number and guide you through the rest of the process. To verify your information, if they do not already have your business listed at your address, they will send a postcard in the mail with a verification code for you to fill out your information.
It is necessary for you to take the time to list all of these as accurately and completely as possible. Find a place to store this information so you do not lose it and you can keep track of all the places that you have listed your information.